Introducing

Daily Quick Masks

Ultra-thin masks that don't mess with your routine.

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NEW ARRIVAL

Lip Balm Duo Kits

Four delicious flavors with hydrating finish.

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NEW ARRIVAL

Lip Tints

The perfect flush of color has arrived.

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COMING SOON

Lip Tint & Oil Duos

Color meets care in perfect harmony.

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Introducing

Lip Masks

Repair and rejuvenate while you rest.

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Best Seller

Easy to Melt, Easy to Wipe

Effortlessly melts even stubborn makeup.

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our mission

vegan

We believe in offering effective solutions that align with a kinder, plant-based approach to beauty.

cruelty-free

We’re committed to offering effective, ethical solutions that promote kindness toward all living beings and the planet.

natural ingredients

We prioritize purity and sustainability, ensuring that every product is as kind to your skin as it is to the planet.

Blog

Why Your "Gentle" Cleanser Might Be Lying to You

Why Your "Gentle" Cleanser Might Be Lying to You

That tight, stinging feeling after cleansing isn't normal, even with products labeled as "gentle." Many mild cleansers still strip your skin's protective barrier, leaving you...

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Best Moisturizing Socks for Dry Feet Every Healthcare Professional Needs

Best Moisturizing Socks for Dry Feet Every Healthcare Professional Needs

Top moisturizing socks for nurses and healthcare professionals with dry, rough, overworked feet.

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before & after dermaplane

Why Is Your Makeup Cakey? (And How to Get a Flawless Finish)

Have you ever planned a glamorous night out—only to find your makeup looking patchy, cakey, or flaky? We've all been there. Even with the best...

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How to Build a Korean Skincare Routine for Oily Skin

How to Build a Korean Skincare Routine for Oily Skin

A Step-by-step Korean skincare routine for oily skin: Double Cleanse · Exfoliate Weekly · Lightweight Toner · Niacinamide Serum · Gel Moisturizer · Daily Sunscreen

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A Comprehensive Hand Care Routine for Dry, Rough Hands

A Comprehensive Hand Care Routine for Dry, Rough Hands

Step 1. Cleanse gently · Step 2. Exfoliate 1–2 times a week · Step 3. Moisturize frequently · Step 4. Protect your hands · Step...

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Best Anti-Aging Skin Care Routine for Women Over 30

Best Anti-Aging Skin Care Routine for Women Over 30

A guide to the best anti-aging skin care for women over 30, featuring proven ingredients, weekly treatments, and supportive daily lifestyle tips.

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Teacher Appreciation Week Self-Care Gift Ideas

Teacher Appreciation Week Self-Care Gift Ideas

While traditional gifts like mugs and candles are nice, many teachers would actually prefer something more practical and pampering. A few soothing sheet masks, hydrating...

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Skincare Easter Gifts for Grown Ups

Skincare Easter Gifts for Grown Ups

Thoughtful and practical Korean skincare Easter gifts for adults—from sheet masks to spa kits. Perfect for adding self-care to any grown-up Easter basket.

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Easter Basket Ideas with Korean Spa Masks

Easter Basket Ideas with Korean Spa Masks

Korean spa masks are a fun and refreshing choice for Easter basket ideas that go beyond candy and plastic toys. Bring a unique twist to...

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epielle hydrating hand mask

K-Beauty Spa Masks Mom Will Love

Looking for affordable Mother’s Day gift ideas? Treat Mom to a K-beauty spa experience at home with foot masks, hand masks, and skincare gifts she’ll...

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Licorice Is the Natural Brightening Agent for Hyperpigmentation

Licorice Is the Natural Brightening Agent for Hyperpigmentation

With its skin-soothing and pigmentation-fading properties, it’s no wonder this K-beauty favorite has become a go-to ingredient for those looking to achieve a radiant, even-toned...

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Best Moisturizing Foot Mask for Dry, Cracked Feet

Best Moisturizing Foot Mask for Dry, Cracked Feet

Ready to give your feet the care they deserve? Try one of these moisturizing foot masks and enjoy softer, healthier skin—because happy feet make a...

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